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Phase 4: Weeks 19-24

Define, Test and Prepare

Development & critical report

Weekly learning objectives

Continue with Critical Review

Initial ideas for the rooms – what other items could be included; wayfinding, programme, book, film?

Moodboards for the rooms.

Made with Padlet

Scribbles, scrawls and notes, now it feels like things are coming together.

Moodboards

I’m looking at the senses I want to trigger with the rooms and some initial ideas; the hijab room, e.g. I’m working out how if different sights, sounds and smells can be used to evoke reactions depending on the subject inside the room.

What feelings are brought on by a massively oversized object? Does it look comical or powerful?

What is the effect of different lighting? Strobe lights (used withing the laws of health and safety, of course) cause a feeling of excitement when combined with the music at concerts or in clubs, but what if they’re used with a different soundtrack? Could a different sound induce panic?

A strobing light with the soundtrack of a helicopter and distorted loudhailer wouldn’t be so euphoric…

Five Senses

See | Hear | Touch | Taste | Smell

Find out, add notes/ref

Haptic:

Relating to the sense of touch, in particular relating to the perception and manipulation of objects using the senses of touch and proprioception: haptic feedback devices create the illusion of substance and force within the virtual world.

Find out, add notes/ref

Kinaesthesia (US kinesthesia)

Awareness of the position and movement of the parts of the body by means of sensory organs (proprioceptors) in the muscles and joints.

NB: have reasons why – it’s not just a visual extravaganza…

I’ve been saying this for weeks without realising it

Areas

Think beyond an exhibition stand – look at using parts of the room; floor, ceiling, etc. Make the user climb up, lie down, squeeze through spaces. Change temperatures and atmospheres; noise, quiet, oppressive, open up outside – change the environment between stages?

Protest

Fill areas with the names of women in the Middle East who’ve been affected. Use digital wall showing #’s from social media posts?

Recreate the signs and banners from Kindermoort – back up with the sounds from protests.

Ref to Sufferage for the Iran/Iraq situations; modern messages on their clothes, hijab, etc. (confirm what part the clothes play in the women cycling situation).

The first Bike Bloc was part of the mass civil disobedience against the 2009 COP15 Climate Summit. Discarded bikes were welded into ‘machines of creative resistance’. Organised in swarms, bikes formed blockades and decoys, supporting thousands on foot. They helped protesters breach the summit’s security cordon and hold an alternative People’s Assembly, which some representatives left the summit to attend. The project was organised between the UK’s Camp for Climate Action and the Laboratory of Insurrectionary Imagination.

Interaction

Touch-screen, swipe large screens to dig for information – make users work on large scale screens – the need two hands to throw the info around – recreate the effort which the subjects had to go through to succeed.

Recreate the different environments

Create areas that the users need to open up, step through and move things to continue. Crowds, tight spaces, open spaces. Push and pull to reveal information, tear things down to show layers?

Numbers

How many bikes are transported each year? Numbers are always bigger when you see them.

Walk through cargo containers – build a separate enclosed area?

How would the workshop setup fit into a space?

Lights

Make parts scary, others relaxed. Colours to reflect the right mood. Surrounded by information and images.

Sights, sounds and smells

Use smell to back up the feelings of the different areas; fuel, smoke, people. Summer rain and countryside. (Ref Yorvik Museum). Use listening posts for stories of the subjects, sounds of the environments – streets, etc.

Film quality – amateur -vs- pro, what different feelings come out?

Listen to the background noise in Semiotics of the Kitchen from around 4:55, imagine a dark room where this is playing. When does it start to make you anxious, waiting for something to happen next? What if, just as you were starting to wonder what’s going on, a sudden loud noise went off along with a bright flash of light?

Crank up the volume, sit in the dark and/or close your eyes and concentrate on what you can hear…

The Royal Navy wartime oil tanks in Invergordon, Scotland, have the world’s longest reverberation.

A call to prayer from a mosque in Izmir, Turkey

Anechoic Chamber ????????

Hijab

Fill the room with hijab’s hanging down with statements and stories printed on. Hang the down to an awkward height so users have to push them aside or duck down underneath to get through – illustrate the way it restricts the women who are made to wear them.

Vary the colours and textures or all the same?

Create a rainbow colour blending through the room?

Wayfinding and support material

Include pick-me-up literature, protest flyers, etc. Scented cards, download soundtracks, background noise and speeches.

Ways to link the different areas – how would they fit together?

(Semiotics)

Places

Contrast the different areas. Calm, surreal, uncomfortable, disorientating?

Incorporate the design onto the room – not just installed like a trade show.

Bottom-left: Surveillance cameras overhead follow the visitors across the floor.

Scale

Size can be overwhelming and strengthen a message, they can emphasise the importance of a message just by being enormous – type can work the same.

Oversized photographs with negatives opposite. Recreate the adapted bikes on a large scale – look at the table and chairs image on the right. Also the large figure in the glasshouse on the left, extreme examples of scale.

Collections Wall, Cleveland Museum of Art

The wall could be a way to show the #’s from a subject, look at Hitler’s Online Strategy from Ogilvy from Week 9: Strategy and Purpose where a spoof campaign was created to show the power of social media as propaganda and how it could have allowed the Third Reich to reach a wider audience.

The user digging around through the images looking for the next level of information could recreate the feeling of looking for the truth in something?

“Cleveland Museum of Art’s new visitor education lounge. Gallery One’s touch wall works with the ArtLens iPad app, both created by Local Projects, with content created and produced by Earprint Productions. A visitor can “dock” their iPad to the wall, choose artworks from the collection, and then download those to their iPad to create their own multimedia tour.”

Anechoic Chamber

Remove all sound to give a sense of isolation?

The quietest place on earth, an anechoic chamber at Orfield Laboratories in Minnesota, is so quiet that the longest anybody has been able to bear it is 45 minutes.

Intensify the sounds

Different use of sound to create different feelings: increase the layers of sound to cause overload dis/comfort depending on the story.

Bikes everywhere…

I find it a bit disappointing when I’ve got an idea for something and then find it already done much better 🙁

Thousands of bicycles will next month appear in front of the City of London’s Gherkin skyscraper, together forming a sculpture, Forever, by the acclaimed Chinese artist Ai Weiwei.

Play with lights

Reflection

I need a story for well-being and the smell of fresh summer rain…

Progress again; another subject to show courtesy of the Ideas Wall (thanks Ella) and a way to vary how things are shown (thanks Anna); VR. By adding a VR experience to the event I have another way to put things across – not just physical ‘real life’ exhibits. Should I include that though?

I suppose it depends on what the subject might be; it would work best with movement of some sort, maybe that where the well-being comes in, show the experience of gliding downhill on a summers day through a warm breeze, like the AA dog…

I found playing with sounds a good exercise, seeing how to increase the emotion which comes from an image – reinforce what it’s showing by putting the visitor into a more realistic space. I guess I should give the nicer sounds a try next rather than looking for eerie noises…

I also found that, though looking back over the blog, things are often staring you right in the face.

Steps for next week: find out who and contact those behind Bike Bloc. Look at Haptic and Kinaesthesia; what are they and are they something to consider?

ESSAY!!

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