Phase 4: Weeks 13-16
Define, Test and Prepare
Iteration and review | Further development, peer review of a draft report and writing final report or business plan
Weekly learning objectives
Building upon your conclusions from Phase 3, you are now entering into a final phase of sharpening your concept and question so that you can purposely build and conclude your project. You will be submitting a draft report: we expect you to continue to iterate your project but also to bring clarity to the final phase of delivery. Alongside this you should be thinking about the structure and considered research and analysis, to be utilised in your written critical and contextual report.
Searching, searching, searching…
The task from now on is to find more groups and contact them asking for more specific contributions. I’ve tailored the requests depending on who it is for, here’s a part which is the main ask:
“What I’m looking for is stories about your most precious cycling-related ‘thing’ – a memory, an event you look back on as either a turning point, the start of something new or something way out of the ordinary that happened whilst travelling that still makes you laugh or cringe. That perfect time you had on a bike.
“I want my project to be made up of stories and artefacts from people who love cycling in different ways. If it’s possible for you to write a short story for me, around 200 words or so and, if the story includes a ‘thing’, could you take a clear, flat-on or overhead photo of it and send that too? Or if there’s a photo of you doing the thing you write about, could you send a copy of that?”
Keep on looking…
Who can I get in touch with for advice on the steps I need?


For Content

Chain Effect
“Our mission is to promote the bicycle as a sustainable and convenient form of urban mobility, and facilitate its use in Beirut through street art, public interventions, community projects and wholistic city planning.”

Mark Beaumont
“Celebrating a decade of world firsts, pushing ultra endurance, sharing inspiring journeys and helping businesses to perform.”
Home
Hi Tony
Thanks for your enquiry and I am really sorry to disappoint, but I simply don’t have time to accept all invitations to contribute like this.
Eban Weiss
“While I love cycling and embrace it in all its forms, I’m also extremely critical. So I present to you my venting for your amusement and betterment. No offence meant to the critiqued. Always keep riding!”
Bike Snob NYC
Sure, happy to answer some questions if you want to send them over.
Ishbel Rose Holmes
Ishbel Rose Holmes, aka “World Bike Girl,” is British-Iranian and a daredevil adventurer. In 2014, she set off to cycle the world and has so far pedalled across 16 countries in Europe and South America. Ishbel cycles with a dog trailer that she uses to rescue animals as she pedals.
Bikes Not Bombs
“Each year we collect roughly 5,000 used bicycles and tons of used parts from our supporters around Greater Boston and New England.
“We ship most of these bikes overseas to economic development projects through our International Partners in Africa, Latin America, and the Caribbean.”
Farshad Rezayi
A 32-year-old chef, rides over 30 kilometres a day to get to and from work in Iran’s capital Tehran
https://sg.news.yahoo.com/uphill-battle-tehran-aims-become-015741485.html
Bidood, Tehran
“‘Bidood’, by examining the needs of the community and with the approach of moving towards a smart city, its activity in the field of clean transportation with It began with the goal of reducing air pollution”
https://bdood.ir/
Marina Jaber, Baghdad.
Marina Jaber photographed her experiences riding around Baghdad last year for an art project. Positive reaction to the initiative has since led the young artist to organise public rides.
Masih Alinejad, Iran
My Stealthy Freedom – Stealthy Freedoms of Iranian women
Masih Alinejad is an Iranian journalist, author, political activist, and women’s rights activist.
Stop de Kindermoord, Amsterdam
In some years over 500 children were killed in collisions with motor vehicles. This protest movement, (“Stop the Child Murder”) turned government policy around. The country began to restrict urban motor vehicle use and direct its focus on growth towards other forms of transport.
On another note:
Publishing – self-publishing. Find out more…
I’m planning to look into best ways of publishing books – I’m seeing that as a likely direction for the project. On that basis, I’m planning to reach out to small-scale publishers to ask for advice on what steps would be good to take. Perhaps someone here could fill the Mentor gap in the project rather than a designer, some small publishers might fit both roles which would be a better fit.
Chris Sidwells
Freelance writer, storyteller and editor with 16 years experience. Provided content and/or photographs for a multitude of features in magazines and websites including Cycling Weekly, Cycle Sport, Cycling Active, Cycling Fitness, Tour, Bicycling, GQ Magazine, Bicycle, The Roar, Men’s Fitness, Running Fitness, the Guardian, Independent, Daily Telegraph, Sunday Times and the BBC.
“In November 2018 I launched my own independent publishing business called Cycling Legends www.cyclinglegends.co.uk. Cycling Legends has two major areas of expertise; the creation of standard and illustrated books, and the provision of print-ready designed content for other publishers, public bodies and for businesses to use online or on paper.”
FUEL
With a focus on contemporary art and photography, FUEL has developed long-term relationships with a number of artists, galleries and publishers, specialising in the design and production of catalogues and monographs.
As a natural development of their design practice, the imprint FUEL Publishing produces books in close collaboration with artists and authors. All books are edited and designed by FUEL in the Spitalfields studio where they have worked since 1992.
Patrick Fry Studio
Patrick Fry Studio create everything from books and exhibitions to branding and packaging. We work with a broad range of local and international clients plus a variety of smaller start ups, artists and socially responsible organisations.
For more information, to see more work or to discuss commissions and collaborations, please get in touch here.
Reflection
It takes hours to find people to reach out to. Being refined to quarters means that Google is king. Searches bring up interesting articles with stories of how this group does this and that group does that, but obviously, the people/person who’s the subject is well hidden.
Searching the names in the articles brings up social media accounts that can then be matched to images to make sure it’s the right person and then contact them via that social media platform. I’m not sure if I’d respond or not if it were the other way around… it’s easy to ignore.
To try and show some validation for the request I’m using my Falmouth email address to contact everyone, including the Falmouth Flexible logo and course title, so the message looks more authentic, more official maybe…
Update: I feel that this idea is too reliant on 3rd parties – if nobody responds the project is an empty shell…