Week 2: Lecture – Ideas, Craft and Context
Lecture Introduction
In this second lecture we continue to present our creative practitioner interview series, which provides professional insight into developing a self initiated project.
This week the creative practitioners answer the following questions:
- How do you visualise and develop your initial ideas?
- What are your points of inspiration, theories and reference?
How do you visualise and develop your initial ideas?
Offshore:
Two people involved brings a ‘3rd Mind’, combining ideas to connects and make a third. Ideas bounce back and forth, each one considered the others’ thinking which creates reactions or developments from one to another.
Research and references come from various sources, try and bring together a ‘scrapbook’ or collection of influences from reading and sketching. Put ideas down on paper and go over them together, to merge ideas and develop another stage to work from.
Keep a loose outline or framework of how to approach generating ideas but be flexible; projects aren’t always the same.
Hey:
Ideas come from anywhere. Their self-initiated projects don’t really start with an initial brief* but the working process is the same.The designers involved all show a selection if ideas or sketches which are brought together, preferred approaches are selected and then developed further to create the projects.

Frost:
Methods pre-date computers so paper is usually the starting point, descriptions of the idea or sketches; whichever comes first. Sometimes that starting point is just to play around on-screen.

Bompass & Parr:
Good to look through a wide variety of books, etc. Visualise whichever way you’re best at; written outline, sketches, images, prototypes, whatever lets you get the idea across.
Werkflow:
Work differently to the rest maybe due to their field. It sounds more like prototypes are used to develop an idea followed by a script for the game and a design ‘bible’ as a set of guidelines. The idea further develops from there and is passed to whichever developer has the best knowledge of the platform needed to produce this first step.
Reflection:
Basic methods are the same; bouncing the initial ideas around, sketches and scribbles, working things out on screen and scouring through books for references. I tend to have a set of books where the favourite keeps changing over.
I take a lot of different approaches to getting a project going depending on the job. Logos for instance, I find sharing a scrapbook-type collection of images and examples really useful to get the style the client is thinking about out of them, or to guide them if their mind’s a blank. Most other ideas come from looking around, there’s that much stuff in the studio here that there’s nearly always a starting point lying around.
I carry a notebook whenever I can to jot or scribble things down. Smartphones are a godsend, I always photograph the things I see when I see them.
I miss bouncing ideas around to develop them further now that I work mostly on my own, it’s a good way to find that missing link to getting a concept going. Now I tend to leave something overnight and see if I still like it in the morning.











What are your points of inspiration, theories and reference?
Offshore:
Reference points are project dependant, Swiss typography, Bauhaus, craft, lots of unexpected sources get included. They always try to include something alternative, something to stand out such as uncomfortable colour ranges.
Avoid the same paths, connect different genres, different fields and not just job specific, ie. for a graphic design project, don’t just look for references from graphic design – be as universal as you can be when looking for a starting point.
Look how other designers and artists develop and communicate their ideas, how they think and not just their finished piece.
Hey:
Design from the 60’s and 70’s, designs with a good principal are preferred starting points. Look for timeless design reference, avoid current trends so the outcome is more universal and can be understood by anyone.
Frost:
Inspired by the surroundings, be aware of them – listen – look – question. Listen to other people’s problems or things you see which you feel are wrong and think how you could fix them. Immerse yourself. A creative environment brings energy from the projects and the people involved, the amount and the people involved are inspiring.

Bompass & Parr:
Collect images and references as you go along. Drill the project down to two words, eg. lava barbecue, see what it brings out. They contact the people they admire and suggest collaborations, even a negative response can be positive; at least they’ve taken the time to respond.
When contacting someone, talk about what’s interesting to them, not just what you’d like to get out of it.
Werkflow:
Inspirations come from cinema and music, soundtracks to their games are best to come from the people who were around at the time the game is set. Look to other games for references; their gameplay, their scenarios.
Reflection:
I collect things which stand out; toys, books, scraps of paper, found items which just look right. Something comes from those from time to time. Found alphabets are a favourite, letters painted on a wall or carved into the beams on the old buildings around town, I try to think what the rest of the alphabet would look like, or at least the words for the cover I’m working on.
References come from anywhere – sooner or later you spot something. I might decide at the start of a project whether I’m going for imaged based or type based answer.
I try and introduce tension into a layout when I can get away with it; make something look almost out of place or use colours which don’t quite go together.






Ways of Working









Ambrose, G (2014) ‘Design Genius. The Ways and Workings of Creative Thinkers’, London, Bloomsbury.
Think different(ly).
Week 2: Workshop Challenge
Develop and make five initial visual responses to your self initiated project brief. Post your design developments to the Ideas Wall, to gain peer reflection, and elaborate further in your blog.
- Design and create five visual mood boards to accompany your initial visual responses. Your mood boards should include points of reference and inspiration that clearly demonstrate how your self initiated project might be developed and applied.
- Add all five mood boards to the Ideas Wall, in separate posts, and reference the inspiration in your blog.
- Research the subject of your self initiated project and utilise appropriate research methodologies.
Initial Visual Responses

1 – Blank

2 – Success

3 – Ideas

4 – Loud

5 – Sold Out
Mood Boards
Visual
Try to avoid too much self-indulgence…

Formats
Talks
Workshops
Display

Interest
Opinions
Partners
Hosts
Sponsors
Funding

Venues
Most of these venues have already hosted similar events; the Cartoon Festival, the Comic Festival, Literature Festival, arts groups and workshops.
Others are public galleries which can be hired.

Audience
Remote
Rural
Suburbs
Town
City

Develop initial plans to outline the rationale, context and visual direction for your self initiated project. Please remember to include your research, inspiration, initial sketches, theories and notes to reflect on how your self initiated project can be developed.
Influences:
THE main one is Glasgow 2017
The Graphic Design Festival Scotland 2017. Anyone who registered got the chance to design their own poster using a step-by-step process of yes/no questions.
At the end you were presented with the poster made from your answers to the pre-determined rules which you could download, I lost mine…





Advice:
The Birmingham Design Festival team and Glug Brum – Luke Tonge
Graphic Design Festival Scotland – Victoria, in touch via email
Fiasco Design Bristol for Thread Events – Ben Steers: Fiasco Design – still to contact
Shrewsbury Cartoon Festival – Bill, Kat or Sarah, waiting for a call (chase-up)
Shrewsbury’s comic festival; Comics Salopia – Charlie Adlard – still to contact
London Design Festival
Venues:
The Hive Shrewsbury – Katie Jennings, manager
English Bridge Workshops – Jill Leventon, artist in residence
Shrewsbury Coffeehouse – Olivia Topple, owner
The Market Hall – Kate Gittins, Facilities Manager
Stop! Cafe
Theatre Severn
Participate Gallery – Liz Turner
Trying to find some unique angle has been difficult, something to stop this from being just another festival.
The design festivals found in my research are mostly in larger towns or cities, does that make smaller towns feel left behind? Does a feeling of isolation from a city environment result in the lack of design community in the town? Are we simply cut off…
If a town feels cut off from a city, what is the knock-on effect as we head from city to town to village to remote locations? As we reach each periphery on the way out, would the residents of those areas reach their way in?
Look at what keeps a remote worker:
- feel motivated
- feel relevant
- resilient
Create a theme around how to connect and how to stay motivated.

Proposal structure:
- Insight on why we need a design festival
- A curatorial statement
- Outline the theme and a plan of action

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